Rebranding is a methodical and strategic decision-making tool characterized by a modification of ideas about the brand. It may be useful to brands aiming at redefining or repositioning themselves, entering other new areas or dealing with bad image matters. Nevertheless, it is one activity that one needs to strategize properly in order to yield intended outcomes. In this article, we will look for the best places and ways to rebrand a company absolutely.
When to RebrandRebranding is usually appropriate when:–The brand is no longer contemporary or relevant. If the brand does not fit the needs or desires of the audience anymore, it is most probably time for a brand-new look.–The brand is facing backlash/ Negative association. Negative association about a brand is detrimental to the confidence in the brand and thus stunts its growth. Rebranding is done in such situations.–The brand is losing out to competition. While building a brand one of the ultimate goals is to gain a share of the market. So, when a brand is not meeting this objective, rebranding comes in as one of the remedies in the competitive landscape.–The brand is growing into new territories. New markets may also necessitate the creation of a new brand that will suit the old brand in appeal to a new market. Where to BeginWhile planning a new branding for the signature it is important to do an analysis of how the brand is at the present. Such actions include:-Brand audit: Measuring what is a brand’s strengths/weaknesses, opportunities and threats.-Target market research: Usually involves understanding customers’ needs, wants and desires.–Competitor analysis: Understanding what ones’ competitors can do better and not so well.After analyzing the current situation of the brand, developing the rebranding can now commence. How to Reband–Outline the brand’s idealism: The central thought that informs all activities of a brand.–Create a new brand of your company: A new freshness in a logo, new phrase which conforms all visuals.–Build the brand communications podium: The ideas that should be availed to a certain audience demographics.–Roll out the new branding: Website, social media, marketing material, and other physical resources are refreshed.–Sell the rebranding: Make well known, the changes to clients, employees and other stakeholders.Rebranding is not the easiest thing to do, but it is fulfilling. With the help of these tips and your intended objectives in mind, you can achieve a new brand that is appealing to the intended users and promote growth opportunities for the business.