THE UK CONSUMER SHIFT: HOW CHANGING BUYER BEHAVIOUR IN 2025 IS RESHAPING MARKETING
Introduction The UK consumer landscape is in a constant state of flux and 2025 is proving to be a pivotal year. As the nation navigates post crisis economic realities, tighter household budgets and a new regulatory framework under the Digital Markets, Competition and Consumers Act (DMCCA), marketers face a stark choice, adapt or risk being […]