THE ROI OF CREATIVE ADVERTISING: HOW UK BUSINESSES CAN MEASURE WHAT REALLY WORKS
Introduction In today’s saturated digital landscape, creative advertising is the engine driving real business results, while media spend on targeting and channels are important, compelling creative multiplies profit and strengthens brand equity. A report found that emotionally led, brand building creative can boost ROI by up to 12 times, far outperforming short term activation campaigns. […]