REBRANDING FOR A DIGITAL WORLD: HOW UK COMPANIES CAN STAY RELEVANT WITHOUT LOSING THEIR IDENTITY
Introduction Brands today are judged by split second impressions, such as app icon, tone of a reply on X or the thumbnail that appears in someone’s Instagram feed. For UK companies, rebranding in 2025 isn’t just about a new logo or prettier packaging, it’s about aligning identity, tech and customer experience so the brand still […]