WHY MOST UK SMEs WASTE 60% OF THEIR AD BUDGET AND THE SIMPLE FIX THAT IMMEDIATELY IMPROVES ROI
Introduction If you run ads and feel like you’re throwing money at platforms and getting little back, you’re not alone. Industry research suggests a very large share of digital ad budgets are inefficient or wasted in some studies the figure sits between roughly 40 to 60%. That waste comes from poor targeting, broken measurement, ad […]