THE RISE OF MICRO MOMENT MARKETING IN THE UK: HOW BRANDS CAN WIN CONSUMER ATTENTION IN 3 SECONDS OR LESS
Introduction Attention is tiny now and that’s the opportunity. UK consumers are scrolling, swiping and deciding faster than ever, so the campaigns that win are the ones that show up at the right moment, say the right thing and let people act instantly such as welcome to micro moment marketing, short, context led interactions that […]