WHY ATTENTION DECAY IS THE BIGGEST MARKETING PROBLEM UK BRANDS AREN’T TRACKING IN 2026
IntroductionIn 2026, UK brands are heavily focused on traditional marketing metrics like impressions and clicks, but many are overlooking a critical issue, attention decay. This refers to the gradual loss of audience interest over time, even when content is still being seen. As digital environments become more saturated, the real challenge is not just gaining […]