MARKETING AS INFRASTRUCTURE: WHY UK BUSINESSES ARE TREATING CONTENT, DATA AND MEDIA AS LONG TERM ASSETS
IntroductionMarketing in the UK is shifting from short term campaigns to long term systems. In 2026, businesses are treating marketing as infrastructure, where content, data and media are built as assets that grow in value over time. This approach focuses on sustainability, efficiency and continuous growth rather than one off results, allowing brands to build […]