THE STRATEGIC ADVANTAGE OF MARKETING AGILITY: HOW UK BUSINESSES CAN RESPOND FASTER TO CHANGING CONSUMER BEHAVIOR
IntroductionConsumer behaviour in the UK is evolving more rapidly than ever, driven by economic changes, technological advancements, and shifting customer expectations. Businesses that rely on rigid marketing plans often struggle to keep pace with these changes, causing them to miss valuable opportunities and lose relevance. Marketing agility has therefore become a strategic advantage, enabling organisations […]