THE SEARCH VISIBILITY PROBLEM: WHY UK BRANDS CAN BE POPULAR ON SOCIAL MEDIA BUT INVISIBLE ON GOOGLE
IntroductionA strong social media presence does not automatically guarantee strong visibility on Google. Many UK brands can attract followers, likes, shares and engagement on platforms such as Instagram, TikTok and LinkedIn while remaining difficult to discover when potential customers search for their products or services. This happens because social media popularity and search visibility depend […]