THE FIRST CLICK PROBLEM: WHAT HAPPENS WHEN YOUR MARKETING GETS ATTENTION BUT YOUR WEBSITES LOSES THE CUSTOMER
IntroductionGetting someone to click on a marketing campaign is only the beginning of the customer journey. A strong advert, social media post, or search result can generate attention and curiosity, but the website must then deliver an experience that keeps the visitor interested. When the website is confusing, slow, difficult to navigate or disconnected from […]