Introduction In 2025, attention has become the most valuable commodity in marketing and the hardest to earn. UK consumers are scrolling faster, skipping more ads and engaging less with traditional campaigns between TikTok, Threads, YouTube Shorts and the endless notifications
Introduction The days of simply shouting your message into the digital void and hoping it sticks are over, the modern UK consumer is vocal, savvy, and has an immediate, powerful platform for their opinions, social media. Welcome to the Rise
Introduction In today’s UK marketplace, the average consumer sees more than 5,000 digital messages a day from TikTok ads to promos, yet buying decisions often come down to a single instant of relevance. These decision points, known as micro moments,
Introduction For many UK brands, marketing has often defaulted to a London centric approach, while the capital is a major economic hub, consumers often feel overlooked by campaigns that don’t reflect their local realities, culture or even dialect. In 2025,
Introduction In today’s crowded digital space, facts and features alone won’t cut through the noise. Consumers do not just want to know what you’re selling, they want to feel why it matters. Storytelling is the bridge between attention and conversion,
Introduction In today’s saturated digital landscape, creative advertising is the engine driving real business results, while media spend on targeting and channels are important, compelling creative multiplies profit and strengthens brand equity. A report found that emotionally led, brand building