REBRANDING: WHERE AND HOW TO DO IT
Rebranding is a methodical and strategic decision-making tool characterized by a modification of ideas about the brand. It may be useful to brands aiming at redefining or repositioning themselves, entering other new areas or dealing with bad image matters. Nevertheless, it is one activity that one needs to strategize properly in order to yield intended […]
SLUM KIDS FEST BRINGS JOY AND HOPE TO MAKOKO COMMUNITY
On August 14th, the vibrant Makoko Community was transformed into a haven of joy, laughter, and celebration as the SLUM KIDS FEST summer edition made its grand debut in Lagos, Nigeria. This heartwarming event which is an initiative of the Julikol Foundation and this edition was brought to you by Bigfoot Cares, was a resounding […]
CANWEST MEDIA NIGERIA TO LEAD TECNO MOBILE’S SOUTHWEST MARKETING CAMPAIGN FOR SPARK 30C AND POP 9
Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for Tecno Mobile’s latest products, Spark 30C and Pop 9, across the Southwest region. The comprehensive campaign will cover the product launch, briefing with sub-dealers, in-store activations in major stores, and a dynamic roadshow activation. […]
Email Marketing Strategies for Effective ROI
In the modern digital world, email marketing is still an important part of any marketing strategy that you develop. Email marketing provides a good return on investment (ROI) through targeting your specific audience(s), building brand awareness and driving conversions when executed well. This article discusses some of the most effective email marketing strategies that can […]
THE ROLES OF MICRO-INFLUENCERS IN UK MARKETING STRATEGIES
In the ever-evolving UK marketing landscape, micro-influencers have emerged as a game-changing force. With their highly engaged, niche audiences, micro-influencers offer a targeted approach to reaching consumers. In this article, we’ll delve into the roles of micro-influencers in UK marketing strategies and explore their benefits. Who are Micro-Influencers? Micro-influencers are social media personalities with 1,000 […]
The Role of Audience Research in Marketing Success
One of the principal determinants of the marketing success is audience study or research. It is essential for marketers to know about the demands, tastes, preferences, attitudes and behaviour of their specific group which their marketing campaign is targeted at. This will enable them to create products and craft marketing strategies in line with what […]
GenZ Marketing Trends That Drive Results
Technology has revolutionised the way we live and do business, transforming industries and societies. From the earliest forms of advertising, such as word-of-mouth and town criers, to the advent of print media and broadcast advertising, the marketing landscape has undergone dramatic changes. Today, the digital age dominates, with businesses increasingly reliant on online platforms and […]
Winning Over Budget-Conscious Brits: Creative Marketing Strategies for Tough Times
The UK’s cost-of-living crisis is squeezing household budgets, forcing consumers to be more discerning than ever before. This presents a unique challenge for marketers: how do you reach value-conscious audiences and convince them to part with their hard-earned cash? Fear not, creative marketers! By employing the following strategies, you can win over budget-conscious Brits and […]
The Ultimate Marketing Synergy: Integrating Digital and Traditional Strategies for a Competitive Edge in 2024
In modern marketing world, businesses are constantly seeking innovative ways to stay ahead of the competition. While digital marketing has revolutionised the industry, traditional strategies still hold significant value. The key to success lies in integrating both approaches to create a harmonious marketing synergy. Digital marketing has transformed the way businesses connect with their audience. […]
The Rise of Digital Advertising: Why You Need an Online Presence
In today’s digital age, the world of advertising has undergone a significant transformation. Gone are the days of relying solely on traditional methods such as print, radio, and television. The rise of digital advertising has revolutionized the way businesses reach their target audiences, and having an online presence is now more crucial than ever. The […]