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Widespread internet usage has made it necessary for businesses operating in the UK to be aggressive and embrace change in their marketing approaches. Content marketing is one of the new trends as it is useful for companies that want to
Understanding the needs and behavior of consumers is important for all marketers, especially today when the world is changing so quickly. When it comes to consumers in the UK, the market stands out for its diversity in terms of attitudes,
Rebranding is a methodical and strategic decision-making tool characterized by a modification of ideas about the brand. It may be useful to brands aiming at redefining or repositioning themselves, entering other new areas or dealing with bad image matters. Nevertheless,
On August 14th, the vibrant Makoko Community was transformed into a haven of joy, laughter, and celebration as the SLUM KIDS FEST summer edition made its grand debut in Lagos, Nigeria. This heartwarming event which is an initiative of the
Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for Tecno Mobile’s latest products, Spark 30C and Pop 9, across the Southwest region. The comprehensive campaign will cover the
In the modern digital world, email marketing is still an important part of any marketing strategy that you develop. Email marketing provides a good return on investment (ROI) through targeting your specific audience(s), building brand awareness and driving conversions when
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